Redesign of consumer goods plastics packaging for lower packaging weight and/or volume and introduction of refill stations. Started with partial shifts to using recycled plastics and to replacing non-recyclable aluminium barrier laminate with recyclable plastic barrier laminate materials.

This business case study was prepared within the framework of the Technical Advisory project: Mobilising Business Action for Circular Economy in the ASEAN countries under the EU SWITCH-Asia Policy Support Component for the sole purpose of documenting and analysing business experiences with the circular economy. The case study was produced by Yun Arifatul Fatimah (national expert, Indonesia) and reviewed by Rene Van Berkel and Thomas Thomas (regional experts) on the basis of information provided and validated by Unilever, Indonesia.