Country leads are business membership organizations operating in ASEAN member states. They represent ACEBA within their home countries, encourage national business participation, and lead national advocacy and support efforts.

ACEBA participants pledge to champion the circular economy through strategic actions. They promote circular economy principles in their business dealings, advocate to government and stakeholders, develop and implement circular solutions in their products and services, and communicate the impacts of their initiatives through transparent reporting.

ACEBA is an initiative of ARAIBA Sdn Bhd, a purpose-driven, not-for-profit business organization registered in Malaysia which takes forward the initiatives of the former ASEAN CSR Network in promoting responsible, inclusive, resilient and sustainable enterprises in ASEAN. ACEBA is further developed and implemented in collaboration with the ASEAN Business Advisory Council (ASEAN BAC) and its set-up has been supported by the EU funded SWITCH-Asia Policy Support Component.